NBAU Blog
Getting the C right in the C-suite: Why it’s always personal
As much as we hear “nothing personal” at work, it’s always personal – or we don’t care. The C in the C-Suite could stand for Connection. Getting it right is about finding your way to stay true to your audience.
Five Steps to Becoming a Great Spokesperson
There you are, about to do a media interview. What if you have a mental block? What if the reporter blind-sides you? What if… Here’s some good news: great spokespeople are not made in heaven. They make themselves great through these three P’s of success – Practice. Practice. Practice.